[VM200-6] Notes 090914

[Class Notes]

*Interpretation: the action of explaining the meaning of something.
*Referential Meaning: plot summary
*Explicit Meaning: the point of the work- the openly asserted meaning
*Implicit Meaning: more abstract meaning. something below the surface
*Symptomatic Meaning: still abstract and general. implicit meaning but it bears
the traces of a particular set of social values. the social ideology of the work.

[Reading Notes/P.L ch2]
"Viewers Make Meaning"
- The intended meaning encoded by creator is decoded by a viewer.
-"To interpellate, in the traditional usage of this concept, is to interrupt a procedure in order to
question someone or something formally" (p.50)

-Philosopher Michel Foucault, "What is an Author?". "The concept of author did not always exist and will probably pass out of relevance but that it is not exactly dead" (p.53)/ "author function" rather than "author"/
-"People may experience an image or media text differently from how it is inteded to be seeon, either because they bring experiences and associations that were not anticipated by its producers or because the meanings they derive are informed by the context in which an image is seen"(p.54)
-Photographer. Thomas Struth.
-"All images are encoded with meanings in their creation and production that is decoded by viewers." (p.72)
-Bricolage: "a mode of adaptation in which things (mostly commodities) are put to uses for which they were not intended and in ways that dislocate them from their normal or expected context" (p.78)
-Appropriation: "traditionaly defined as taking something for oneself without consent" / "Cultural appropriation is the process of "borrowing" and changing the meaninf of cultural products, slogans, images, or elements of fashion" (p.83)